The culminating project for the MFA Designer as Author + Entrepreneur program at SVA is the creation of a design-driven venture and all this entails: ethnographic research, competitive analysis, value proposition design, product design, user testing, identity, business design, marketing, etc. Final branding, product, and business strategies are laid out in a live investor pitch, and accompanying pitch book.
I emerged from the program with Amblers — a lifestyle brand that transforms everyday walks into opportunities for rejuvenation and delight. United by an airy, clever, and quietly confident identity, Amblers encompasses a suite of products and services that infuse the simple act of walking with playfulness and presence of mind to create unexpected and refreshing experiences on foot.
Advisor: Peter Buchanan-Smith
Design: Audrey Stanton