When launching an open innovation challenge on behalf of the Department of Homeland Security, Luminary Labs asked me to design an identity and supporting materials. They wanted something that felt human and approachable, that would encourage people to enter the challenge.
Leveraging a moodboard based on the archetype pairing of rebel-creator, a logo and simple style guide were developed. Through layering of photographic and hand-drawn illustrative elements, the materials bring tangible context and compassion to a complex, ominous topic. The challenge received a diversity of solutions, a Boston-based group was announced winner in May of 2018.
Content: Luminary Labs
Design: Audrey Stanton
Development: Luminary Labs
Direction: Julia Lindpainter; Mahala Pagán